March of Dimes Icon System
Overview
Project:
Fundraising Campaign Icon System
Client
March of Dimes
Role:
Graphic Designer
To support national fundraising campaigns and educational initiatives, March of Dimes required a cohesive icon system to replace generic graphics and unify visual communication across campaign materials. I designed a custom set of 28 icons representing key themes used in educational resources, fundraising events, and promotional materials.
28 custom brand identity icons
Icons applied across digital platforms representing key themes
Work
The icon set was designed with consistent line weight, simplified geometry, and clear visual metaphors to ensure scalability across both digital and large-format applications. The system allowed the organization to communicate complex topics in an approachable and recognizable visual language.
Icons applied on fundraising T-shirts
March of Dimes March for Babies Raises $15M with 37,000 Walkers
Outcome
The icon system became part of the organization’s visual toolkit and was used across multiple campaigns and fundraising events nationwide.
Applications included:
donation signage
educational brochures
social media graphics
event banners
campaign merchandise such as t-shirts