HHS Public Health Campaign
Overview
Project:
National Public Health Campaign
Client:
U.S. Department of Health and Human Services
Agency:
Reingold
Role:
Graphic Designer
I supported the development of social media content and campaign materials for national public health communications led by the U.S. Department of Health and Human Services.
The work focused on improving how complex health information is communicated to the public by making content more engaging, visually approachable, and easier to digest across social media platforms.
In addition to ongoing informational content, the work also supported the national “Risk Less. Do More.” campaign promoting vaccination awareness ahead of respiratory virus season.
HHS Social Media System
RSV Awareness National Campaign
Work
Working within newly established art direction and creative briefs, I designed visual layouts for informational social media posts, evergreen content, and carousel graphics communicating key public health messages.
I collaborated with art directors and copywriters to translate concepts into production-ready digital assets optimized for social media publishing. Layouts were adapted across multiple formats and prepared for both static and motion use.
In addition to ongoing social media content, I contributed design work for a national seasonal respiratory virus awareness campaign. Assets included social media graphics, carousel posts, and digital advertising materials in both English and Spanish. I also assisted in sourcing stock video footage used in campaign advertising.
HHS: Social Media Storyboard Carousel
RSV Campaign: Digital Media Package
HHS: Animated Carousel Video
RSV Campaign: Spanish Social Media
Outcome
The work supported national public health communications led by U.S. Department of Health and Human Services, translating complex health information into clear and engaging visual content for the public.
Assets were used across multiple digital channels as part of coordinated awareness and education efforts, including:
Informational social media graphics and educational carousel posts
Evergreen content supporting ongoing public health communication
Digital advertising assets for seasonal awareness campaigns
Stock video footage sourced for campaign advertising media
Visual content distributed across national digital platforms supporting public health education
HHS: Educational Health Carousel
RSV Campaign: Digital Media Package
Campaign Video Asset Development