The Trade Desk Brand Refresh
Overview
Project:
Brand Identity Refresh
Client:
The Trade Desk
Role:
Junior Designer
The Trade Desk is a global advertising technology company that provides a programmatic platform used by advertisers and agencies to manage digital advertising campaigns.
As the company continued to grow in 2019, a refreshed brand system was introduced to modernize visual communication and create consistency across marketing and internal materials.
My role focused on supporting the rollout of the updated brand across B2B-facing touchpoints and internal communications.
Employee onboarding materials: Illustrated pins + Welcome card
Company swag: Chicago office mousepad
Work
Working within updated brand guidelines, I supported the rollout of the refreshed visual system across a range of B2B and internal materials. I collaborated with art directors to translate the new brand direction into clear, production-ready layouts.
My work included adapting and designing assets such as client-facing reports, educational materials, event graphics, and internal communications. I also created branded and illustrated items for employee onboarding and company culture initiatives, including invitations and company swag.
All assets were developed to align with the updated brand while adapting across different company audiences and use cases.
Corporate events
Online education program brand identity
Outcome
The refreshed brand system supported consistent communication across both external marketing and internal employee-facing materials.
Brand elements applied across client-facing reports, marketing materials, and B2B communications
Visual system extended to employee onboarding materials and company culture initiatives
Branded assets supported corporate events, educational content, and internal communications
Consistent visual language reinforced the updated brand across global touchpoints
Brand Applications
10 Year anniversary infographic banner design