Alba Nosara Brand Identity
Overview
Project:
Brand Identity System for Luxury Vacation Rental
Client:
Alba Nosara
Role:
Designer
Alba Nosara is a luxury vacation rental and property management brand based in Nosara, Costa Rica. The company hosts high-end travelers, wellness seekers, and retreat groups looking for private accommodations in a tropical setting.
The brand originally consisted of a logo and a limited set of colors but lacked a structured visual system for marketing and guest communications. The goal of this project was to organize and extend the existing brand into a cohesive identity that could support digital marketing, property promotion, and on-site guest materials.
Brand Style Guide Extension
Brand Identity Elements
Work
Building on the existing logo and color direction, I developed a structured brand system to support Alba Nosara’s marketing and guest communications.
Inspired by Nosara’s natural landscape and the meaning of Alba (sunrise), the visual direction focused on calm minimal luxury using warm sunset tones and deep ocean blues. I refined and expanded the color palette, introduced a secondary typeface, and created a brand style guide defining typography, color use, layout treatments, and graphic elements.
Using this system, I designed social media templates, website icons, guest welcome materials, and marketing assets including a custom illustrated map of Nosara highlighting local businesses for guests.
Social Media Templates
Illustrated Local Guide Map
Outcome
The identity system established a consistent visual direction for Alba Nosara across marketing and guest-facing materials.
Brand system organized and expanded from an existing logo into a cohesive visual identity
Identity applied across social media, guest welcome materials, and marketing assets
Visual direction integrated into website graphics and digital property promotion
Branding currently used by Alba Nosara to support luxury vacation rentals and guest experience
Guest Welcome Items
Marketing Materials